Google Adwords Management Setup

When you set up Google Adwords, you could pay for clicks but get no leads. To get back into black numbers, you need to optimise your Google Adwords. How much would these bring to your business every day?

Google Adwords Setup Actions

• If applicable, setup Google Adwords account and send details to the Client (all our Clients have full access to their Google Adwords campaigns)
• Ask Client to upload their credit card details to Google Adwords
• Analyse the business, website (content, functionality, tracking), competition, market
• Set SMART goals
• Define value proposition
• If applicable, create plan of monthly tasks for the next 6 months
• If applicable, setup Google Analytics and link it to the Adwords account 
• Conduct keyword research based on Google’s tools, current website and competitors 
• Determine account structure 
• Setup campaigns and ad groups based on Client's products/services and set appropriate budget 
• Optimise campaign settings 
• Expand keywords in each ad group, use various keyword matching options and add negative keywords 
• Set initial bids 
• In each ad group, create at least 2 ads relevant to the keywords in the ad group 
• Choose a landing page for each ad 
• Review/create thank you pages on Client’s website and install Google Adwords conversion tracking
• Create a final report using data from Google Analytics & Adwords and explain them to Client

Duration: 4 weeks

What we need from you to start:

• 15 min on the phone with you to learn about your business and your goals (free of charge) 
• Access to your website admin (or FTP login details) to set conversion tracking 
• If applicable, access to your Google Adwords or your Google Adwords Client ID 
• Availability to discuss any ideas we might have during the project implementation by phone and/or email

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