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• Website Design with Tom Doyle of 2bscene.ie - 4 Mar 2009

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Today we are joined by Tom Doyle of 2bscene.ie and we will discuss what a good website should look like.

The show is sponsored by ICS Skills, who bring you Equalskills the fun and exciting way for complete beginners to learn all about using computers and the internet – for young and old.

As we are learning, the internet is part of our lives with over 50% of the population connected.

The growth of the internet has really made products and services more accessible to people and is an ideal tool for those looking to make time and cost savings by shopping around for the best deals, whilst also benefiting from the speed and simplicity the online channel offers.

So what is it that makes websites so easy to access and so effective in helping you find what you are looking for? How can businesses communicate with their online customers in the most appropriate way?

Facts Section

SOME €12 million per day is being spent on internet purchases in Ireland , according to Realex Payments.

There is currently a rush to the web for both consumers and businesses. Cash-pinched consumers see it as a way to click through the crunch and increase their spending power, and more and more businesses are creating their own websites in the hope of growing sales.

And it is the creators of commercial websites who are facilitating this overall growth and creating new ways to monetise the web.

Providing creative design, site management, and a host of other ancillary services, the number of companies specialising in the creation of commercial websites has grown significantly in the past two years.

Remembering that web shoppers go online in full purchasing mode ready to lay their money down – a poorly-designed website can result in them laying their money elsewhere.

A commercial website requires objectified thinking, goals, management, and it requires a flow of customers who prop their credit cards on the keyboard and make a purchase. But the quality of companies supplying commercial web services is proving to be patchy and variable.

“You might have a product or service that you have been selling in the offline world for eons, and sales might depend on customers sampling it, touching it or requiring an explanation from a sales representative. But how do you recreate that in the two dimensional world of a website? Web companies that can understand those problems are the ones that will generate real sales for their clients.”

Presenter: Peter Lawless

Radio Station: Dublin City FM 103.2

Airtime: 4 Mar 2009, 1.30pm - 2pm

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